Asbury Park Push rides coattails of TAPinto brand on electronic promoting promo

Gannett could be struggling with lawful action right after the Asbury Park Push applied the model title of a prime competitor for area news as section of an advertisement advertising and marketing their electronic application.

The ad asks persons to “Tap into true-time reporting” – an apparent reference to the TAPinto community of area information web-sites that rivals – and often dominates – the Asbury Park Press on the protection of local news.

“This is the surest signal yet that TAPinto is the undisputed leader in supplying the unique community news protection New Jersey’s communities have to have and are entitled to,” explained Michael Shapiro, the operator of TAPinto.  “Given the engaged viewers we’ve developed, it’s no surprise that The Asbury Park Press is attempting to TAPinto our results.”

Shapiro said he is sending a cease and desist letter to Gannett objecting to their use of his model as a element of their electronic advertising products.

This is the most up-to-date endeavor by battling New Jersey newspaper chains to diminish the great importance of community media who contend with them.

In June, previous Star-Ledger publisher Richard Vezza banged on-line information sites like TAPinto and Patch, which have succeeded at a time when newspapers are reducing the number of reporters and slicing back again on hyper-regional coverage – like attending council and faculty board meetings.

“The assumptions that communities that eliminate their newspapers will get their information on the net is a total fallacy.  The nearby online news sites in New Jersey are operate by newspapers,” Vezza stated.  “There are other on-line web pages that purport to be neighborhood and if you go to them, you can see their coverage is skimpy and spotty at greatest.”

Vezza manufactured his feedback at a State Assembly hearing on laws that would cut down the obligation of some taxpayer-funded legal promoting that are a valuable supply of revenue for print newspapers.

Paul D’Ambrosio, the editor of the Asbury Park Press, did not immediately react to a 2:21 PM e-mail trying to find remark.