Important stats: Rihanna’s billion-greenback Fenty advertising and marketing playbook

10.8 million: Number of Fenty Splendor followers on Instagram

The model on a regular basis engages with admirers on the social media system by item drops and assessments. These kinds of advertising has assisted Fenty resonate with younger individuals in unique, specialists say.

3 many years: Age of Savage x Fenty

Rihanna’s lingerie line launched with membership-based style website TechStyle Trend Team. Like her beauty line, the undergarment selection has celebrated a numerous spectrum of purchasers, internet marketing choices for all styles and sizes.

14: number of chart-topping singles Rihanna has released 

Because signing with Def Jam in 2005, Rihanna has experienced a 16-calendar year occupation. She lately declared she has a new album coming quickly.

$550 million: Income produced in 2020 by Fenty Splendor

According to Forbes, the figure exceeds that of competitor Kylie Cosmetics, the splendor line from Kylie Jenner.

$115 million: Sum of Sequence B funding lifted by Savage x Fenty

The funding came from personal fairness business L Catterton previously this yr. The new funding, which values the model at $1 billion, is envisioned to assist the lingerie model increase into brick-and-mortar retail places at a time when rival Victoria’s Secret is below rebrand.

$38,500: Calculated media estimate in the U.S. for Fenty

The estimate, which is according to Comvergence figures, does not include things like electronic marketing. With a smaller media spending budget for her models, Rihanna has relied on impressive resourceful concepts like a latest #SavageNotSorry effort and hard work with Mojo Supermarket that captivated viewers by adding bogus censorship warnings.

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4 years: Duration of time Rihanna put in with Puma

She was named the women’s inventive director for the footwear brand in 2014, and helped grow Puma’s design profile, especially with woman consumers. Rihanna finished the collaboration in 2018.

2 decades: Duration of time Rihanna’s prepared-to-don manner label was in existence

Announced in 2019, the luxurious assortment of attire and extras was a different partnership with LVMH, but executives set the line on pause in February for the duration of the pandemic.

200,000+: Variety of Google queries for Rihanna on Aug. 4

The singer’s billionaire status was announced and triggered a flurry of searches.