Learn organization survival tips from specialists

Keeping adaptable: Take part in the webinar and acquire insights into how SMEs can greatest sustain their company continuity throughout a crisis from (from still left) Dr Chong, Leong and Liang. Chan Fong will host the celebration on Aug 27.

KUALA LUMPUR: For most firms, mainly smaller and medium enterprises (SMEs), the pressing situation is to retain their corporations alive.

There is an option to study how to do so, by tuning into the most recent Star Excellent Organization Awards (SOBA) 2021 webinar at little bit.ly/E_sobalab2 on Aug 27.

The webinar, starting off at 3pm, will be hosted by 988 announcer and celebrity entrepreneur Chan Fong in Mandarin.

Titled #SOS: Preserve Our SMEs Surviving the Hard cash Flow Crisis and Preparing Your Organization Continuity, it will feature organization specialists and market gamers like Maxis Business enterprise SME head Kevin Lee, PKT Logistics Team Sdn Bhd main financial officer Pang Kong Chek, RHB Bank Bhd SME banking head Yip How Nang and Associated Chinese Chambers of Commerce and Sector of Malaysia nationwide council member-cum-SMEs committee chairman Koong Lin Loong.

Through the occasion, individuals will be ready to listen to the initial-hand encounters of SOBA 2020 winners Big Onion Foodstuff Caterer Sdn Bhd taking care of director Liang Foo Kuan, Senz Internet marketing (M) Sdn Bhd founder and managing director Katherine Leong and Klinik Dr Chong Sdn Bhd director Dr Chong Tze Sheng on how SMEs can most effective deal with their hard cash stream and make certain business enterprise continuity throughout a disaster.

Currently being in the foods and beverage field, Liang will share insights on how shopper-facing corporations can maintain by themselves by way of the pandemic, by means of minimising operational and variable costs, and participating stakeholders these as banks and suppliers on economic matters.

Stressing on overall flexibility in utilizing techniques and leveraging partnerships and useful resource-sharing to pull through the disaster, he claimed: “A optimistic frame of mind is incredibly vital to preserve your enterprise likely and harnessing the electrical power of a optimistic attitude can hold your business afloat.”

Leong will be imparting know-how on how enterprises can concentration additional on branding to advertise their goods and products and services, utilizing the company’s experience as reference.

“Our profits had been definitely impacted by the pandemic, so we centered additional on branding,” she said, including that the corporation also conducted are living video clip streaming on social media to endorse the manufacturer and share its goods.

“We also encouraged and assisted our sellers in transforming their companies on the internet by way of digital platforms,” she explained, introducing that the company also presented sellers with excess guarantee, free of charge gifts and added benefits to support them boost income.

Dr Chong will faucet into Klinik Dr Chong’s experience in dealing with small business disruption in the encounter of the pandemic, rendering it not able to concentrate on its main enterprise of supplying magnificence services.

He will speak on how he doubled the company hard cash reserve through the hard time period.

SOBA 2021 is organised by Star Media Team Bhd with Credit score Guarantee Company Malaysia Bhd, Maxis, PKT Logistics Team Sdn Bhd and RHB Lender Bhd as main sponsors and the Malaysia Exterior Trade Advancement Company as formal trade advertising partner. Supported by the International Trade and Business Ministry and Bursa Malaysia, it is audited by BDO with 988 and Suria as official media companions.

For specifics on SOBA 2021, simply call The Star Gatherings at 017-817 8099 or go to www.soba.com.my.