Texas Tech, Kansas Town Chiefs be part of for marketing partnership | KLBK | KAMC

Kansas Town Chiefs quarterback Patrick Mahomes throws in the course of the very first 50 % of the AFC championship NFL football sport from the Buffalo Charges Sunday, Jan. 24, 2021, in Kansas Town, Mo. (AP Photo/Charlie Riedel)

LUBBOCK, Texas — Texas Tech College and the Kansas City Chiefs will be coming jointly for a promoting partnership, exactly where TTU will have promoting features all through Kansas town video games in Arrowhead Stadium.

The pursuing is a information release from Texas Tech University.

As Texas Tech University pulled away from the College of Houston in Saturday’s 38-21 victory at NRG Stadium, practically just about every time the Purple Raiders lit up the scoreboard, the accompanying television shots focused on a person of the program’s major fans using in the video game from the suites – previous Pink Raider standout quarterback Patrick Mahomes.

The NFL MVP has not neglected wherever he arrived from, representing the faculty at just about every opportunity. Nor has it been overlooked what Mahomes did and continues to do for the college. To that finish, Texas Tech and Mahomes’ recent club, the Kansas City Chiefs, are teaming up for an marketing and social media campaign developed to boost the visibility of the university.

Setting up with the video game Sunday (Sept. 12) against the Cleveland Browns, Texas Tech will be showcased prominently with advertisement placements on the Arrowhead Stadium video clip board and ribbons encircling the inside of the stadium, social and digital marketing and pregame radio places on Chiefs radio broadcasts all through the year.

The target is to improve Texas Tech’s visibility and desirability as a single of the nation’s leading institutions of larger schooling. Texas Tech is 1 of only 16 colleges and universities throughout the U.S. to be concurrently rated in the “Highest Exploration Activity” classification by the Carnegie Classification of Institutions of Bigger Instruction and be labeled as a Hispanic-Serving Establishment.

“We’re extremely excited to companion with the Kansas Metropolis Chiefs to increase the attain of the Texas Tech brand,” said Lawrence Schovanec, Texas Tech president. “The Chiefs corporation and their celebrity quarterback, Texas Tech’s individual Patrick Mahomes, have a track record for excellence and a world viewers of die-challenging followers. This fall, when you tune into a Chiefs broadcast, you will see Texas Tech, the Double T and our tale out there for the whole earth to see.”

For the opening kickoff of every fifty percent all over the time at Arrowhead Stadium, in-stadium marketing will appear on the video clip board and ribbons that includes the slogan, “Kick off your profession at Texas Tech.” Texas Tech also will be featured in the course of pick out immediate replay broadcasts on the online video board.

Throughout the Chiefs’ residence and road games, Texas Tech will target people in those people places with social media posts and digital advertising marketing the university and its attractiveness as an establishment of greater education and learning. Social media consumers in those markets will see messaging from Texas Tech when the Chiefs are in town.

Also, Texas Tech will have a radio advertisement placement through Chiefs the pregame broadcasts for each home game.

The campaign commenced in the preseason as Texas Tech was highlighted in picked marketing placements for the duration of numerous areas of every single of the Chiefs’ local television broadcasts.

Mahomes established himself as 1 of the very best university soccer quarterbacks in the game’s background though at Texas Tech from 2014 to 2016. Pursuing his report-breaking college vocation, he was drafted No. 10 all round in the first spherical of the 2016 NFL draft, and within two several years gained NFL MVP honors ahead of leading the Chiefs to the NFL championship in 2019 and a Super Bowl visual appeal in 2020.

(This is a launch from Texas Tech College.)